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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.
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Item Information
Catalogue Record 741
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Catalogue Information
Catalogue Record 741
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Catalogue Information
Field name
Details
ISBN
9780170254304
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Name
Chitty, William
author.
Title
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.
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Edition
4th Asia-Pacific edition.
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Published
South Melbourne, Victoria : Cengage Learning Australia, [2015]
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©2015
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Description
xxvi, 478 pages: illustrations (some colour) ; 26 cm
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Notes
Activation code not available for Library’s N copy ; see publisher website (https://cengage.com.au/)
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Note
Includes bibliographical references and index.
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Subjects
Communication in marketing
Sales promotion
Added Names
Luck, Edwina
author.
Barker, Nigel
author.
Valos, Michael
author.
Shimp, Terence A
author.
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Catalogue Information 741
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Catalogue Information 741
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Item Information
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R01709
658.802 CHIT 2015
NonFiction
Sydney
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*, 2 Day Loan
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R01710
658.802 CHIT 2015
NonFiction
Sydney
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*, 3 Hour Short Loan
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R01712
658.802 CHIT 2015
NonFiction
Sydney
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Not for Loan
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R01232
658.802 CHIT 2015
NonFiction
Sydney
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Available
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M00387
658.802 LUCK 2015
NonFiction
Melbourne
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Available
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M00767
658.802 LUCK 2015
NonFiction
Melbourne
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M00106
658.802 CHIT 2015
NonFiction
Melbourne
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Available
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Catalogue Record 741 ItemInfo
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