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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.

International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
Catalogue Information
Field name Details
ISBN 9781442527720 (pbk.) :-
Name Fletcher, Richard, 1940-
Title International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.-
Edition 5th ed.-
Published Frenchs Forest, N.S.W. : Pearson Australia, 2011.-
Description xxv, 654 p. : col. ill., col. ports. ; 26 cm.-
Notes Previous ed.: Pearson Education, c2008.-
Note Includes bibliographical references and index.-
Subjects Export marketing -- Asia
Export marketing -- Pacific Area
Added Names Crawford, Heather
.
Catalogue Information 674 Beginning of record . Catalogue Information 674 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00976 658.84 FLET 2011
NonFiction   Sydney . Available .  
. Catalogue Record 674 ItemInfo Beginning of record . Catalogue Record 674 ItemInfo Top of page .