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Fundamentals of marketing / Miller and Layton.

Fundamentals of marketing / Miller and Layton.
Catalogue Information
Field name Details
ISBN 0074707892-
0074707647-
Name Miller, Kenneth E.
Title Fundamentals of marketing / Miller and Layton.-
Also titled How to prepare a marketing plan-
Edition 4th ed.-
Published Sydney : McGraw-Hill, c2000.-
Description xvii, 856 p. : il1. ; 25cm. + +1 computer optical disc (4 3/4 in.)-
Notes Includes index.-
Other authors include William J. Stanton.-
On disc: How to prepare a marketing plan / David Waller-
Note Includes bibliographical references: p. 811-830-
Contents Part One. Modern Marketing and its Environment: 1. The field of marketing; 2. The marketing environment: changing, complex and uncertain; 3. Strategic marketing planning; 4. Marketing research and information -- Part Two. Target Markets: 5. Consumer markets and buying behaviour; 6. Business markets and buying behaviour; 7. Market segmentation and target-market strategies -- Part Three. Product: 8. Product planning and development; 9. Product-mix strategies; 10. Brands, packaging and other product features -- Part Four: Price: 11. Price determination; 12. Pricing strategies -- Part Five. Distribution: 13. Channels of distribution; 14. Retailing; 15. Wholesaling and physical distribution -- Part Six. Promotion: 16. The promotional program; 17. Personal selling and sales management; 18. Advertising, sales promotion and public relations -- Part Seven. Marketing in Special Fields: 19. Marketing in non-profit organisations; 20. Service marketing; 21. Global marketing -- Part Eight. Managing the Marketing Effort: 22. Marketing implementation and performance evaluation; 23. Marketing: appraisal and prospects.-
Summary This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.-
Subjects Marketing
Marketing -- Case studies
Marketing -- Australia -- Case studies
Added Names Stanton, William J.
Layton, R. A. (Roger Alexander), 1934-
Waller, David
.
Catalogue Information 673 Beginning of record . Catalogue Information 673 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00973 658.8 MILL 2000
 NonFiction   Sydney . Available .  
. Catalogue Record 673 ItemInfo Beginning of record . Catalogue Record 673 ItemInfo Top of page .