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Marketing management / Michael R. Czinkota, Masaaki Kotabe.

Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Catalogue Information
Field name Details
ISBN 0324022034 (hardcover)-
Name Czinkota, Michael R.
Title Marketing management / Michael R. Czinkota, Masaaki Kotabe.-
Edition 2nd ed.-
Published Cincinnati : South-Western College Pub., c2001.-
Description xxv, 598 p. : col. ill. ; 28 cm.-
Note Includes bibliographical references and indexes.-
Subjects Marketing -- Management
Marketing -- Management -- Case studies
Added Names Kotabe, Masaaki
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Catalogue Information 671 Beginning of record . Catalogue Information 671 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00971 658.8 CZIN 2001
 NonFiction   Sydney . Available .  
. Catalogue Record 671 ItemInfo Beginning of record . Catalogue Record 671 ItemInfo Top of page .
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