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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

Catalogue Information
Field name Details
Name Keller, Kevin Lane, 1956-
Title Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.-
Edition 2nd ed.-
Published Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2003.-
Description xxvii, 788 p. : ill., ports. ; 25 cm.-
Notes Previous ed.: 1998.-
Note Includes bibliographical references and index.-
Subjects Brand name products -- Management
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Catalogue Information 631 Beginning of record . Catalogue Information 631 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00912 658.827 KELL 2003
 NonFiction   Sydney . Available .  
. Catalogue Record 631 ItemInfo Beginning of record . Catalogue Record 631 ItemInfo Top of page .