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International marketing : consuming globally, thinking locally / Andrew McAuley.
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Catalogue Record 548
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Catalogue Record 548
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Catalogue Information
Catalogue Record 548
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ISBN
0471897442 (pbk.) :
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Name
McAuley, Andrew
Title
International marketing : consuming globally, thinking locally / Andrew McAuley.
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Published
Chichester : Wiley, c2001.
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Description
x, 337 p. : ill., maps ; 24 cm.
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Note
Includes bibliographical references and index.
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Subjects
Export marketing
International economic relations
Globalization
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Catalogue Information 548
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Catalogue Information 548
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Issue
R00860
658.848 MCAU 2001
NonFiction
Sydney
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