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Global marketing management / Warren J. Keegan.
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Catalogue Record 547
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Catalogue Record 547
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Catalogue Information
Catalogue Record 547
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Catalogue Information
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Details
ISBN
0130103365
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Name
Keegan, Warren J.
Title
Global marketing management / Warren J. Keegan.
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Edition
6th ed.
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Published
London : Prentice-Hall, c1999.
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Description
xiv, 639 p. : ill., maps ; 26 cm.
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Notes
"International edition.".
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Note
Includes bibliographical references and indexes.
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Subjects
Export marketing -- Management
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Catalogue Information 547
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Catalogue Information 547
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R00857
658.84 KEEG1999
NonFiction
Sydney
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