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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.

Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
Catalogue Information
Field name Details
ISBN 0131192310 :-
Title Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.-
Edition 2nd ed.-
Published Prentice Hall, c1993.-
Description xxvii, 819p.-
Subjects Marketing -- Decision making -- Case studies
Marketing -- Management -- Case studies.-
Added Names Swayne, Linda E.
Ginter, Peter M.
.
Catalogue Information 494 Beginning of record . Catalogue Information 494 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00700 658.8 SWAY 1993
NonFiction   Sydney . Available .  
. Catalogue Record 494 ItemInfo Beginning of record . Catalogue Record 494 ItemInfo Top of page .