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Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.

Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
Catalogue Information
Field name Details
ISBN 0170072363 :-
0170072363 :-
Name Brown, Linden
Title Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.-
Published Melbourne : Thomas Nelson, 1990.-
Description viii, 410 p. : ill. ; 24 cm.-
Notes Includes index.-
For tertiary students.-
Note Bibliography: p. 399-400.-
Contents Dominant leader strategies for defending competitive position--Multibrand strategies to protect dominance --Maximising market potential and profit as the dominant industry force--Strategic issues in declining markets--Strategies for leadership in joint dominance markets--Developing a market leadership position in service industries--Attacking the market leader--Repositioning the business for leadership--Strategies for positioning as a major force in the market--Creating a third force--Flanking strategy and cost leadership to position as a major force--Restructuring the market to break monopolistic competition--Growth strategies for the niche competitor--Competitive infiltration strategies--Expanding regional brands--Niche marketing against big budget competitors--Building marketing experience--Competitive marketing strategy experience--Evaluating competitive strategies.-
Target audience note For tertiary students-
Subjects Marketing -- Management
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Catalogue Information 492 Beginning of record . Catalogue Information 492 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00697 658.802 BROW 1990
 NonFiction   Sydney . Available .  
. Catalogue Record 492 ItemInfo Beginning of record . Catalogue Record 492 ItemInfo Top of page .
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