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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
Catalogue Information
Field name Details
ISBN 0470800968 (pbk.) :-
Name Whitwell, Greg
Title Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.-
Published Milton, Qld. : John Wiley & Sons Australia, 2003.-
Description xvi, 455 p. : ill. ; 26 cm.-
Notes "Australian edition" - T.p. verso.-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
Added Names Lukas, Bryan A.
Doyle, Peter, 1943-2003
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Catalogue Information 451 Beginning of record . Catalogue Information 451 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00858 658.802 WHIT 2003
 NonFiction   Sydney . Available .  
R00666 658.802 WHIT 2003
 NonFiction   Sydney . Available .  
M00376 658.802 WHIT 2003
 NonFiction   Melbourne . Available .  
. Catalogue Record 451 ItemInfo Beginning of record . Catalogue Record 451 ItemInfo Top of page .
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