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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Catalogue Information
Field name Details
ISBN 0072967625 (alk. paper)-
Name Lal, Rajiv
Title Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.-
Edition [1st ed.]-
Published New York, N.Y. : McGraw-Hill/Irwin, c2005.-
Description xiii, 812 p. : ill. ; 26 cm.-
Series McGraw-Hill/Irwin series in marketing-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
Marketing -- Management -- Case studies
Added Names Quelch, John A.
Rangan, V. Kasturi
Internet Site http://www.loc.gov/catdir/toc/mh041/2004042585.html
See Also http://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
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Catalogue Information 445 Beginning of record . Catalogue Information 445 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00640 658.8 LAL 2005
 NonFiction   Sydney . Available .  
. Catalogue Record 445 ItemInfo Beginning of record . Catalogue Record 445 ItemInfo Top of page .
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