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Services marketing : text, cases, & readings / Christopher H. Lovelock.

Services marketing : text, cases, & readings / Christopher H. Lovelock.
Catalogue Information
Field name Details
ISBN 0138067864 :-
Name Lovelock, Christopher H.
Title Services marketing : text, cases, & readings / Christopher H. Lovelock.-
Published Englewood Cliffs : Prentice-Hall ; London : Prentice-Hall International, c1984.-
Description xiv,492p. : ill., forms,maps ; 25cm.-
Series Prentice-Hall series in marketing
Note Includes bibliographies and index.-
Subjects Professions -- Marketing
Service industries -- Marketing
.
Catalogue Information 440 Beginning of record . Catalogue Information 440 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00635 658.8 LOVE 1984
NonFiction   Sydney . Available .  
. Catalogue Record 440 ItemInfo Beginning of record . Catalogue Record 440 ItemInfo Top of page .