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Buy.ology : how everything we believe about why we buy is wrong / Martin Lindström.
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Catalogue Record 433
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Catalogue Record 433
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Catalogue Information
Catalogue Record 433
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Catalogue Information
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Details
ISBN
9781847940124 (pbk.) :
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1847940129 (pbk.) :
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Name
Lindström, Martin, 1970-
Title
Buy.ology : how everything we believe about why we buy is wrong / Martin Lindström.
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Published
London : Random House Business, c2008.
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Description
xi, 240 p. ; 24 cm.
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Notes
Formerly CIP.
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Note
Includes bibliographical references and index.
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Subjects
Neuromarketing
Consumer behavior
Shopping -- Psychological aspects
Marketing -- Psychological aspects
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Catalogue Information 433
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Catalogue Information 433
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Issue
R00628
658.834 LIND 2008
NonFiction
Sydney
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Catalogue Record 433 ItemInfo
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Catalogue Record 433 ItemInfo
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