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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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Catalogue Record 429
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Catalogue Record 429
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Catalogue Record 429
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ISBN
0471451878 :
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Name
Kotabe, Masaaki
Title
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
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Edition
3rd ed.
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Published
Hoboken, N.J. : Wiley, c2004.
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Description
xxii, 694 p., 12 p. of col. plates : ill., maps ; 28 cm.
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Notes
Cover: Wiley international ed.
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Note
Includes bibliographical references and indexes.
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Subjects
Export marketing -- Management
International business enterprises -- Management
Added Names
Helsen, Kristiaan
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Catalogue Information 429
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Issue
R00624
658.848 KOTA 2004
NonFiction
Sydney
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