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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
Catalogue Information
Field name Details
ISBN 0072961805 (alk. paper)-
Name Johansson, Johny K.
Title Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.-
Edition 4th ed.-
Published Boston : McGraw-Hill Irwin, c2006.-
Description xvi, 647 p. : ill. ; 29 cm.-
Series McGraw-Hill/Irwin series in marketing-
Note Includes bibliographical references and index.-
Subjects Export marketing
Export marketing -- Management
Internet Site http://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html
See Also http://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html
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Catalogue Information 428 Beginning of record . Catalogue Information 428 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00623 658.84 JOHA 2006
NonFiction   Sydney . Available .  
. Catalogue Record 428 ItemInfo Beginning of record . Catalogue Record 428 ItemInfo Top of page .