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Marketing : concepts and strategies / J.R. McColl-Kennedy ... [et al.].

Marketing : concepts and strategies / J.R. McColl-Kennedy ... [et al.].
Catalogue Information
Field name Details
ISBN 0170077403 (pbk.) :-
0170088901 (pbk.)-
017008924X (Suppl.)-
Title Marketing : concepts and strategies / J.R. McColl-Kennedy ... [et al.].-
Published South Melbourne : Nelson Australia, 1992.-
Description viii, 712 p. : ill., ports. ; 24 cm.-
Notes For tertiary students.-
Note Includes bibliographies and index.-
Target audience note For tertiary students.-
Subjects Marketing
Added Names McColl-Kennedy, J. R.
.
Catalogue Information 423 Beginning of record . Catalogue Information 423 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00618 658.8 MCCO 1992
 NonFiction   Sydney . Available .  
. Catalogue Record 423 ItemInfo Beginning of record . Catalogue Record 423 ItemInfo Top of page .