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Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.
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Catalogue Record 412
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Item Information
Catalogue Record 412
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Catalogue Information
Catalogue Record 412
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Catalogue Information
Field name
Details
ISBN
1741031621 :
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1741031621 :
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Name
Lovelock, Christopher H.
Title
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker.
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Edition
3rd ed.
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Published
Frenchs Forest, N.S.W. : Prentice Hall, c2004.
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Description
xii, 579 p. : ill., ports. ; 25 cm.
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Notes
Includes index.
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Previous ed.: Pearson Education Australia, 2001.
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Target audience note
For marketing students.
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Subjects
Service industries -- Australia -- Marketing
Service industries -- New Zealand -- Marketing
Service industries -- Pacific Area -- Marketing
Customer services -- Australia -- Marketing
Customer services -- New Zealand -- Marketing
Customer services -- Pacific Area -- Marketing
Added Names
Patterson, Paul
Walker, Rhett H.
Added titles
Services marketing : an Asia-Pacific perspective.
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Catalogue Information 412
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Catalogue Information 412
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Item Information
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Shelf Location
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Status
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Issue
R00855
658.800994 LOVE 2004
NonFiction
Sydney
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R00604
658.800994 LOVE 2004
NonFiction
Sydney
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Available
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R00605
658.800994 LOVE 2004
NonFiction
Sydney
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Available
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M00377
658.800994 LOVE 2004
NonFiction
Melbourne
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Catalogue Record 412 ItemInfo
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Catalogue Record 412 ItemInfo
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