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Marketing management : analysis, planning, implementation and control / Philip Kotler.
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Catalogue Record 387
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Catalogue Record 387
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Catalogue Information
Catalogue Record 387
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Details
ISBN
0132613638 (pbk) :
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Name
Kotler, Philip
Title
Marketing management : analysis, planning, implementation and control / Philip Kotler.
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Edition
9th ed.
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Published
Englewood CLiffs, N.J. : Prentice Hall ; London : Prentice Hall International (UK), 1996.
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Description
xl,789p. : col.ill. ; 24 cm.
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Series
Prentice Hall International series in marketing
Notes
Previous ed.: 1994.
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Includes index.
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Subjects
Marketing
Marketing -- Management
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Catalogue Information 387
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Catalogue Information 387
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Due Date
Res.
Issue
R00150
658.8 KOTL 1996
NonFiction
Sydney
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Catalogue Record 387 ItemInfo
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