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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Catalogue Information
Field name Details
ISBN 0079122523 (alk. paper)-
Name Kinnear, Thomas C., 1943-
Title Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.-
Edition 5th ed.-
Published New York : McGraw-Hill, c1996.-
Description xxii, 888 p. : ill. (some col.), maps ; 24 cm. +-
Series McGraw-Hill series in marketing
Note Includes bibliographical references and indexes.-
Subjects Marketing research
Marketing -- Management
Added Names Taylor, James R. (James Ronald), 1938-
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Catalogue Information 371 Beginning of record . Catalogue Information 371 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00344 658.83 KINN 1996
 NonFiction   Sydney . Available .  
. Catalogue Record 371 ItemInfo Beginning of record . Catalogue Record 371 ItemInfo Top of page .
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