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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Catalogue Information
Field name Details
ISBN 9780078028984 (alk. paper)-
0078028981 (alk. paper)-
Name Perreault, William D.
Title Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.-
Edition 19th edition.-
Published New York, NY : McGraw-Hill Irwin, [2014]-
Description xl, 725 pages : color illustrations ; 29 cm-
Note Includes bibliographical references and index.-
Subjects Marketing -- Management
Added Names Cannon, Joseph P., Ph. D.
McCarthy, E. Jerome (Edmund Jerome)
.
Catalogue Information 37 Beginning of record . Catalogue Information 37 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01219 658.8 PERR 2014
 NonFiction   Sydney . *, 3 Hour Short Loan .  
R00525 658.8 PERR 2014
 NonFiction   Sydney . *, 2 Day Loan .  
R00527 658.8 PERR 2014
 NonFiction   Sydney . *, 2 Day Loan .  
R00123 658.8 PERR 2014
 NonFiction   Sydney . Not for Loan .    
M00204 658.8 PERR 2014
 NonFiction   Melbourne . *, 2 Day Loan .  
M00059 658.8 PERR 2014
 NonFiction   Melbourne . Not for Loan .    
M00060 658.8 PERR 2014
 NonFiction   Melbourne . *, 2 Day Loan .  
M00061 658.8 PERR 2014
 NonFiction   Melbourne . *, 3 Hour Short Loan .  
M00246 658.8 PERR 2014
 NonFiction   Melbourne . Available .  
. Catalogue Record 37 ItemInfo Beginning of record . Catalogue Record 37 ItemInfo Top of page .