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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

A framework for marketing management / Philip Kotler, Kevin Lane Keller.
Catalogue Information
Field name Details
ISBN 9780132301428 (pbk.) :-
0132301423 (pbk.) :-
Name Kotler, Philip
Title A framework for marketing management / Philip Kotler, Kevin Lane Keller.-
Edition 3rd ed., Pearson international ed.-
Published Upper Saddle River : Pearson Prentice Hall, c2007.-
Description xxii, 360 p. : ill. ; 24 cm.-
Notes Includes index.-
Previous ed.: 2003.-
Subjects Marketing -- Management
Added Names Keller, Kevin Lane, 1956-
.
Catalogue Information 259 Beginning of record . Catalogue Information 259 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00583 658.8 KOTL 2007
NonFiction   Sydney . Available .  
. Catalogue Record 259 ItemInfo Beginning of record . Catalogue Record 259 ItemInfo Top of page .