| ISBN |
0131275372- |
| Title |
Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].- |
| Edition |
2nd ed.- |
| Published |
Singapore ; New York : Prentice Hall, 2005.- |
| Description |
xxiv, 696 p. : ill. ; 27 cm.- |
| Notes |
Rev. ed. of: Services marketing in Asia, 2002.- |
| Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.- |
| Note |
Includes bibliographical references and indexes.- |
| Subjects |
Service industries -- Asia -- Marketing |
| Professions -- Asia -- Marketing |
| Added Names |
Lovelock, Christopher H. |
| Lovelock, Christopher H. Services marketing |
| Wirtz, Jochen. Services marketing |
