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Field name Details
ISBN 0030352711 :-
Name Shimp, Terence A.-
Title Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.-
Edition 6th ed.-
Published Mason, Ohio ; [Great Britain] : Thomson South-Western, c2003.-
Description xxi, 650 p. : ill. (some col.) ; 29 cm.-
Note Includes bibliographical references and indexes.-
Subjects Communication in marketing.-
Sales promotion.-
Advertising.-
Direct marketing.-
.
Catalogue Information 1202 Beginning of record . Catalogue Information 1202 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01680 658.82 SHIM 2003
 NonFiction   Sydney . Available .  
. Catalogue Record 1202 ItemInfo Beginning of record . Catalogue Record 1202 ItemInfo Top of page .