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Catalogue Information
Field name Details
ISBN 0130411507 :-
Name Keller, Kevin Lane, 1956--
Title Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.-
Edition 2nd ed.-
Published Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2003.-
Description xxvii, 788 p. : ill., ports. ; 25 cm.-
Notes Previous ed.: 1998.-
Note Includes bibliographical references and index.-
Subjects Brand name products -- Management.-
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Catalogue Information 1196 Beginning of record . Catalogue Information 1196 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01674 658.827 KELL 1998
 NonFiction   Sydney . On Loan . 15 May 2024  
. Catalogue Record 1196 ItemInfo Beginning of record . Catalogue Record 1196 ItemInfo Top of page .