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Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.

Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.
Catalogue Information
Field name Details
ISBN 0470800682 (pbk.) :-
Title Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.-
Published Milton, Qld. : John Wiley & Sons Australia, 2003.-
Description xix, 604 p. : ill. (some col.) ; 26 cm.-
Note Includes bibliographical references and index.-
Subjects Service industries -- Management
Service industries -- Marketing
Marketing
Added Names Bennett, Rebekah
McColl-Kennedy, Janet R. (Janet Ruth), 1958-
.
Catalogue Information 1086 Beginning of record . Catalogue Information 1086 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00217 658.8 MCCO 2003
 NonFiction   Melbourne . Available .  
. Catalogue Record 1086 ItemInfo Beginning of record . Catalogue Record 1086 ItemInfo Top of page .