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Your Search for IRWIN SERIES IN MARKETING returned 4 Items

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Authors:

1 BOYD HARPER W(1)
2 BURNS ALVIN C(1)
3 CATEORA PHILIP R(1)
4 CRAVENS DAVID W(1)
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Years:

1 1987(2)
1 1992(1)
2 1996(1)

Subjects:

1 MARKETING MANAGEMENT(2)
1 CONSUMER BEHAVIOR(1)
2 EXPORT MARKETING(1)
3 INTERNATIONAL BUSINESS ENTERPRISES(1)
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Types:

1 Book(4)

Collections:

1 NonFiction(4)

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- Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.

658.8 BURN 1987 1 -

Title: Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
Author:
Year: 1987
Collections: NonFiction.
Available at: Sydney.

- Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. Walker, Orville C.

658.802 WALK 1992 2 -

Title: Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Author: Walker, Orville C.
Year: 1992
Collections: NonFiction.
Available at: Sydney.

- Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson. Peter, J. Paul

658.8342 PETE 1987 3 -

Title: Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
Author: Peter, J. Paul
Year: 1987
Collections: NonFiction.
Available at: Sydney.

- International marketing / Philip R. Cateora. Cateora, Philip R.

658.848 CATE 1996 4 -

Title: International marketing / Philip R. Cateora.
Author: Cateora, Philip R.
Year: 1996
Collections: NonFiction.
Available at: Sydney.

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