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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Best, Roger J.
658.8 BEST 2005
1
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Title:
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Author:
Best, Roger J.
Year:
2005
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing and promoting your business : products & services / Ian Birt.
Birt, Ian
658.8 BIRT 2005
2
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Title:
Marketing and promoting your business : products & services / Ian Birt.
Author:
Birt, Ian
Year:
20052004
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing Management: a strategic decision-making approach
BOYD HARPER WALKER ORVILLE MULLINS JOHN LARRECHE JEANCLAUDE
658.8 BOYD 2002
6
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Title:
Marketing Management: a strategic decision-making approach
Author:
BOYD HARPER WALKER ORVILLE MULLINS JOHN LARRECHE JEANCLAUDE
Year:
Collections:
NonFiction.
Available at:
Sydney
.
-
Principles of marketing / Frances Brassington, Stephen Pettitt.
Brassington, Frances
658.8 BRAS 1997
7
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Title:
Principles of marketing / Frances Brassington, Stephen Pettitt.
Author:
Brassington, Frances
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
658.8 BURN 1987
8
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Title:
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
Author:
Year:
1987
Collections:
NonFiction.
Available at:
Sydney
.
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Burnett, John, 1944-
658.8 BURN 1998
9
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Title:
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Author:
Burnett, John, 1944-
Year:
1998
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Czinkota, Michael R.
658.8 CZIN 2001
10
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Title:
Marketing management / Michael R. Czinkota, Masaaki Kotabe.
Author:
Czinkota, Michael R.
Year:
2001
Collections:
NonFiction.
Available at:
Sydney
.
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Competitive marketing strategy
Dann, Stephen
658.8 DANN 2007
11
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Title:
Competitive marketing strategy
Author:
Dann, Stephen
Year:
2007
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing management / Peter R. Dickson.
Dickson, Peter R.
658.8 DICK 1994
12
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Title:
Marketing management / Peter R. Dickson.
Author:
Dickson, Peter R.
Year:
1994
Collections:
NonFiction.
Available at:
Sydney
.
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