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Managing services marketing : text and readings / John E.G. Bateson.
Bateson, John E. G.
658.8 BATE 1995
1
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Title:
Managing services marketing : text and readings / John E.G. Bateson.
Author:
Bateson, John E. G.
Year:
1995
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Berkowitz, Eric N.
658.8 BERK 1986
2
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Title:
Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Author:
Berkowitz, Eric N.
Year:
1986
Collections:
NonFiction.
Available at:
Sydney
.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Best, Roger J.
658.8 BEST 2005
3
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Title:
Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Author:
Best, Roger J.
Year:
2005
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing and promoting your business : products & services / Ian Birt.
Birt, Ian
658.8 BIRT 2005
5
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Title:
Marketing and promoting your business : products & services / Ian Birt.
Author:
Birt, Ian
Year:
20052004
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing Management: a strategic decision-making approach
BOYD HARPER WALKER ORVILLE MULLINS JOHN LARRECHE JEANCLAUDE
658.8 BOYD 2002
9
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Title:
Marketing Management: a strategic decision-making approach
Author:
BOYD HARPER WALKER ORVILLE MULLINS JOHN LARRECHE JEANCLAUDE
Year:
Collections:
NonFiction.
Available at:
Sydney
.
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Principles of marketing / Frances Brassington, Stephen Pettitt.
Brassington, Frances
658.8 BRAS 1997
10
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Title:
Principles of marketing / Frances Brassington, Stephen Pettitt.
Author:
Brassington, Frances
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
658.8 BURN 1987
11
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Title:
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
Author:
Year:
1987
Collections:
NonFiction.
Available at:
Sydney
.
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Burnett, John, 1944-
658.8 BURN 1998
12
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Title:
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Author:
Burnett, John, 1944-
Year:
1998
Collections:
NonFiction.
Available at:
Sydney
.
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