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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
Whitwell, Greg
658.802 WHIT 2003
1
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Title:
Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.
Author:
Whitwell, Greg
Year:
2003
Collections:
NonFiction.
Available at:
Melbourne, Sydney
.
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Strategic marketing management case book / Nicholas Ashill.
Ashill, Nicholas
658.8020993 ASHI 2002
2
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Title:
Strategic marketing management case book / Nicholas Ashill.
Author:
Ashill, Nicholas
Year:
2002
Collections:
NonFiction.
Available at:
Sydney
.
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658.804 HUTT 2004
3
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Title:
Author:
Year:
Collections:
NonFiction.
Available at:
Sydney
.
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Selling 101.
McGaulley, Michael T.
658.81 MCGA 1997
4
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Title:
Selling 101.
Author:
McGaulley, Michael T.
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
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Strategic marketing : an applied perspective / Karel Jan Alsem.
Alsem, K. J.
658.8101 ALSE 2007
5
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Title:
Strategic marketing : an applied perspective / Karel Jan Alsem.
Author:
Alsem, K. J.
Year:
2007
Collections:
NonFiction.
Available at:
Sydney
.
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Management of a sales force / William J. Stanton, Rosann Spiro.
Stanton, William J. (William John), 1919-
658.8102 STAT 1999
6
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Title:
Management of a sales force / William J. Stanton, Rosann Spiro.
Author:
Stanton, William J. (William John), 1919-
Year:
1999
Collections:
NonFiction.
Available at:
Sydney
.
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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.
Batterley, Richard
658.812 BATT 2004
7
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Title:
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.
Author:
Batterley, Richard
Year:
2004
Collections:
NonFiction.
Available at:
Sydney
.
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Customer relationship management : concepts and technologies / Francis Buttle.
Buttle, Francis
658.812 BUTT 2009
8
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Title:
Customer relationship management : concepts and technologies / Francis Buttle.
Author:
Buttle, Francis
Year:
2009
Collections:
NonFiction.
Available at:
Sydney
.
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