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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Shimp, Terence A
658.82 SHIM 2003
1
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Title:
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
Author:
Shimp, Terence A
Year:
2003
Collections:
NonFiction.
Available at:
Melbourne
.
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658.82 SHIM 2003
2
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Title:
Author:
Year:
Collections:
NonFiction.
Available at:
Sydney
.
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Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck.
Chiaravalle, Bill
658.827 CHIA 2015
3
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Title:
Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck.
Author:
Chiaravalle, Bill
Year:
2007
Collections:
NonFiction.
Available at:
Melbourne, Sydney
.
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658.827 KELL 1998
5
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Title:
Author:
Year:
Collections:
NonFiction.
Available at:
Melbourne
.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Keller, Kevin Lane, 1956-
658.827 KELL 2003
6
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Title:
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Author:
Keller, Kevin Lane, 1956-
Year:
2003
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing research : the second Pacific rim edition / David A. Aaker ... [et al.].
658.83 AAKE 2007
7
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Title:
Marketing research : the second Pacific rim edition / David A. Aaker ... [et al.].
Author:
Year:
2007
Collections:
NonFiction.
Available at:
Melbourne
.
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Marketing research / Barry Babin, William Zikmund, William Zikmund, Ben Lowe, Hume Winzar, Steve D'Alessandro.
Babin, Barry J.
658.83 BABI 2020
8
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Title:
Marketing research / Barry Babin, William Zikmund, William Zikmund, Ben Lowe, Hume Winzar, Steve D'Alessandro.
Author:
Babin, Barry J.
Year:
2020
Collections:
NonFiction, Reference.
Available at:
Melbourne, Sydney
.
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