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© LIBERO v6.3.1sp5
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Authors:
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KOTLER PHILIP
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WALKER ORVILLE C
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KELLER KEVIN LANE 1956
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BROWN LINDEN
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2011
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MARKETING MANAGEMENT
(33)
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MARKETING
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MARKETING MANAGEMENT CASE STUDIES
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MARKETING DECISION MAKING
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Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.
Kotler, Philip
658.8 KOTL 2009
1
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Title:
Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.
Author:
Kotler, Philip
Year:
2009
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing management / Philip Kotler, Kevin Lane Keller.
Kotler, Philip
658.8 KOTL 2012
2
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Title:
Marketing management / Philip Kotler, Kevin Lane Keller.
Author:
Kotler, Philip
Year:
2012
Collections:
NonFiction.
Available at:
Sydney
.
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Lal, Rajiv
658.8 LAL 2005
3
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Title:
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Author:
Lal, Rajiv
Year:
2005
Collections:
NonFiction.
Available at:
Sydney
.
-
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish [and three others].
Lodish, Leonard M.
658.8 LODI 2016
4
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Title:
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish [and three others].
Author:
Lodish, Leonard M.
Year:
2016
Collections:
NonFiction.
Available at:
Melbourne
.
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Marketing management / compiled from Marketing Management, 15th ed Macquarie Business School
Macquarie Business School
658.8 MARK 2020
5
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Title:
Marketing management / compiled from Marketing Management, 15th ed Macquarie Business School
Author:
Macquarie Business School
Year:
2020
Collections:
NonFiction, Reference.
Available at:
Melbourne, Sydney
.
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Principles of services marketing / Adrian Palmer.
Palmer, Adrian
658.8 PALM 1994
6
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Title:
Principles of services marketing / Adrian Palmer.
Author:
Palmer, Adrian
Year:
1994
Collections:
NonFiction.
Available at:
Sydney
.
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Perreault, William D.
658.8 PERR 2014
7
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Title:
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.
Author:
Perreault, William D.
Year:
2014
Collections:
NonFiction.
Available at:
Melbourne, Sydney
.
-
Marketing: a pratical approach/ Rix, Peter
Rix, Peter
658.8 RIX 2011
8
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Title:
Marketing: a pratical approach/ Rix, Peter
Author:
Rix, Peter
Year:
2011
Collections:
NonFiction.
Available at:
Melbourne
.
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Marketing planning : principles into practice / Marian Burk Wood.
Wood, Marian Burk
658.8 WOOD 2004
9
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Title:
Marketing planning : principles into practice / Marian Burk Wood.
Author:
Wood, Marian Burk
Year:
2004
Collections:
NonFiction.
Available at:
Melbourne
.
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Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.
Anderson, Carol H.
658.802 ANDE 2000
10
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Title:
Strategic marketing management : meeting the global marketing challenge / Carol H. Anderson, Julian Vincze.
Author:
Anderson, Carol H.
Year:
2000
Collections:
NonFiction.
Available at:
Sydney
.
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Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
Brown, Linden
658.802 BROW 1990
11
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Title:
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
Author:
Brown, Linden
Year:
1990
Collections:
NonFiction.
Available at:
Sydney
.
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Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown.
Brown, Linden
658.802 BROW 1997
12
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Title:
Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown.
Author:
Brown, Linden
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
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