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Your Search for MCGRAW HILL SERIES IN MARKETING returned 3 Items

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Authors:

1 BOWERSOX DONALD J(1)
2 COOPER M BIXBY(1)
3 KINNEAR THOMAS C 1943(1)
4 PERCY LARRY(1)
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Years:

1 1992(1)
2 1996(1)
3 1997(1)

Subjects:

1 ADVERTISING(1)
2 BUSINESS LOGISTICS(1)
3 COMMUNICATION IN MARKETING(1)
4 MARKETING CHANNELS MANAGEMENT(1)
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Types:

1 Book(3)

Collections:

1 NonFiction(3)

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- Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. Kinnear, Thomas C., 1943-

658.83 KINN 1996 1 -

Title: Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author: Kinnear, Thomas C., 1943-
Year: 1996
Collections: NonFiction.
Available at: Sydney.

- Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper. Bowersox, Donald J.

658.84 BOWE 1992 2 -

Title: Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Author: Bowersox, Donald J.
Year: 1992
Collections: NonFiction.
Available at: Sydney.

- Advertising communications & promotion management / John R. Rossiter, Larry Percy. Rossiter, John R.

659.1 ROSS 1997 3 -

Title: Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Author: Rossiter, John R.
Year: 1997
Collections: NonFiction.
Available at: Sydney.

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