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- Managing services marketing : text and readings / John E.G. Bateson. Bateson, John E. G. Managing services marketing : text and readings / John E.G. Bateson.658.8 BATE 1995 1 -
Title: Managing services marketing : text and readings / John E.G. Bateson.
Author: Bateson, John E. G.
Year: 1995
Collections: NonFiction.
Available at: Sydney.
- Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson. Hoffman, K. Douglas Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.658.8 HOFF 1997 2 -
Title: Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.
Author: Hoffman, K. Douglas
Year: 1997
Collections: NonFiction.
Available at: Sydney.
- Services marketing : concepts, strategies, & cases. Bateson, John E. G. Services marketing : concepts, strategies, & cases.658.8 HOFF 2017 3 -
Title: Services marketing : concepts, strategies, & cases.
Author: Bateson, John E. G.
Year: 2017
Collections: NonFiction.
Available at: Melbourne.