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Authors:
1
BATESON JOHN E G
(3)
1
HOFFMAN K DOUGLAS
(2)
Years:
1
1995
(1)
2
1997
(1)
3
2017
(1)
Subjects:
1
SERVICE INDUSTRIES MARKETING
(2)
1
SERVICE INDUSTRIES MARKETING MANAGEMENT
(1)
Types:
1
Book
(3)
Collections:
1
NonFiction
(3)
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Managing services marketing : text and readings / John E.G. Bateson.
Bateson, John E. G.
658.8 BATE 1995
1
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Title:
Managing services marketing : text and readings / John E.G. Bateson.
Author:
Bateson, John E. G.
Year:
1995
Collections:
NonFiction.
Available at:
Sydney
.
-
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.
Hoffman, K. Douglas
658.8 HOFF 1997
2
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Title:
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.
Author:
Hoffman, K. Douglas
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
-
Services marketing : concepts, strategies, & cases.
Bateson, John E. G.
658.8 HOFF 2017
3
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Title:
Services marketing : concepts, strategies, & cases.
Author:
Bateson, John E. G.
Year:
2017
Collections:
NonFiction.
Available at:
Melbourne
.
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