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MCGRAW HILL SERIES IN MARKETING
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Authors:
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BOWERSOX DONALD J
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2
COOPER M BIXBY
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KINNEAR THOMAS C 1943
(1)
4
PERCY LARRY
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Authors
Years:
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1992
(1)
2
1996
(1)
3
1997
(1)
Subjects:
1
ADVERTISING
(1)
2
BUSINESS LOGISTICS
(1)
3
COMMUNICATION IN MARKETING
(1)
4
MARKETING CHANNELS MANAGEMENT
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Book
(3)
Collections:
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NonFiction
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Kinnear, Thomas C., 1943-
658.83 KINN 1996
1
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Title:
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Author:
Kinnear, Thomas C., 1943-
Year:
1996
Collections:
NonFiction.
Available at:
Sydney
.
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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Bowersox, Donald J.
658.84 BOWE 1992
2
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Title:
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Author:
Bowersox, Donald J.
Year:
1992
Collections:
NonFiction.
Available at:
Sydney
.
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Rossiter, John R.
659.1 ROSS 1997
3
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Title:
Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Author:
Rossiter, John R.
Year:
1997
Collections:
NonFiction.
Available at:
Sydney
.
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