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MCGRAW HILL SERIES IN MARKETING
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Authors:
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BOWERSOX DONALD J
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COOPER M BIXBY
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KINNEAR THOMAS C 1943
(1)
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PERCY LARRY
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Authors
Years:
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1992
(1)
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1996
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3
1997
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Subjects:
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ADVERTISING
(1)
2
BUSINESS LOGISTICS
(1)
3
COMMUNICATION IN MARKETING
(1)
4
MARKETING CHANNELS MANAGEMENT
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Book
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NonFiction
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
: Catalogue Record 209
[Book]
.
Rossiter, John R.
: Catalogue Record 209
.
1997
Shelf Location:
659.1
209
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
2.
2
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
: Catalogue Record 371
[Book]
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Kinnear, Thomas C., 1943-
: Catalogue Record 371
.
1996
Shelf Location:
658.83
371
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.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
3
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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
: Catalogue Record 365
[Book]
.
Bowersox, Donald J.
: Catalogue Record 365
.
1992
Shelf Location:
658.84
365
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Collections:
NonFiction.
Available at:
Sydney
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Number of Holdings:
1.
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