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IRWIN SERIES IN MARKETING
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Authors:
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BOYD HARPER W
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BURNS ALVIN C
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CATEORA PHILIP R
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CRAVENS DAVID W
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Authors
Years:
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1987
(2)
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1992
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1996
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Subjects:
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MARKETING MANAGEMENT
(2)
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CONSUMER BEHAVIOR
(1)
2
EXPORT MARKETING
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INTERNATIONAL BUSINESS ENTERPRISES
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Book
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NonFiction
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Consumer behavior : marketing strategy perspectives / J. Paul Peter, Jerry C. Olson.
: Catalogue Record 444
[Book]
.
Peter, J. Paul
: Catalogue Record 444
.
1987
Shelf Location:
658.8/342
444
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.
Collections:
NonFiction.
Available at:
Sydney
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Number of Holdings:
1.
2
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International marketing / Philip R. Cateora.
: Catalogue Record 134
[Book]
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Cateora, Philip R.
: Catalogue Record 134
.
1996
Shelf Location:
658.8/48
134
.
.
Collections:
NonFiction.
Available at:
Sydney
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Number of Holdings:
1.
3
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
: Catalogue Record 1533
[Book]
.
Walker, Orville C.
: Catalogue Record 1533
.
1992
Shelf Location:
658.8/02
1533
.
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Collections:
NonFiction.
Available at:
Sydney
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Number of Holdings:
1.
4
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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
: Catalogue Record 442
[Book]
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1987
Shelf Location:
658.8
442
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Collections:
NonFiction.
Available at:
Sydney
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Number of Holdings:
1.
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The titles shown in BOLD have items available, non bold titles do not have any items in stock