1 |
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.: Catalogue Record 37 [Book] .
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Perreault, William D.: Catalogue Record 37 .
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2014 |
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Shelf Location: 658.837. .
Collections: NonFiction.
Available at: Melbourne, Sydney.
Number of Holdings: 9.
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2 |
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Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.: Catalogue Record 492 [Book] .
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Brown, Linden: Catalogue Record 492 .
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1990 |
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Shelf Location: 658.802492. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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3 |
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Competitive marketing strategy : dynamic manoeuvring for competitive position / Linden Brown.: Catalogue Record 431 [Book] .
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Brown, Linden: Catalogue Record 431 .
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1997 |
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Shelf Location: 658.802431. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 2.
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4 |
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A framework for marketing management / Philip Kotler, Kevin Lane Keller.: Catalogue Record 259 [Book] .
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Kotler, Philip: Catalogue Record 259 .
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2007 |
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Shelf Location: 658.8259. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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5 |
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.: Catalogue Record 552 [Book] .
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Best, Roger J.: Catalogue Record 552 .
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2005 |
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Shelf Location: 658.8552. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 2.
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6 |
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Marketing: a pratical approach/ Rix, Peter: Catalogue Record 1261 [Book] .
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Rix, Peter: Catalogue Record 1261 .
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2011 |
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Shelf Location: 658.81261. .
Collections: NonFiction.
Available at: Melbourne.
Number of Holdings: 1.
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7 |
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Marketing management : strategy and action / Henry Assael.: Catalogue Record 417 [Book] .
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Assael, Henry: Catalogue Record 417 .
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1985 |
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Shelf Location: 658.8417. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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8 |
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Marketing management / Peter R. Dickson.: Catalogue Record 477 [Book] .
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Dickson, Peter R.: Catalogue Record 477 .
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1994 |
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Shelf Location: 658.8477. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 2.
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9 |
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Marketing management : analysis, planning, implementation and control / Philip Kotler.: Catalogue Record 387 [Book] .
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Kotler, Philip: Catalogue Record 387 .
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1996 |
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Shelf Location: 658.8387. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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10 |
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Marketing management / Philip Kotler.: Catalogue Record 249 [Book] .
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Kotler, Philip: Catalogue Record 249 .
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2000 |
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Shelf Location: 658.8249. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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11 |
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Marketing management / Michael R. Czinkota, Masaaki Kotabe.: Catalogue Record 671 [Book] .
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Czinkota, Michael R.: Catalogue Record 671 .
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2001 |
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Shelf Location: 658.8671. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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12 |
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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.: Catalogue Record 451 [Book] .
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Whitwell, Greg: Catalogue Record 451 .
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2003 |
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Shelf Location: 658.802451. .
Collections: NonFiction.
Available at: Melbourne, Sydney.
Number of Holdings: 3.
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13 |
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.: Catalogue Record 445 [Book] .
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Lal, Rajiv: Catalogue Record 445 .
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2005 |
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Shelf Location: 658.8445. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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14 |
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Marketing management / Philip Kotler, Kevin Keller.: Catalogue Record 624 [Book] .
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Kotler, Philip: Catalogue Record 624 .
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2006 |
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Shelf Location: 658.8624. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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15 |
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Marketing management / Philip Kotler, Kevin Lane Keller, Suzan Burton.: Catalogue Record 456 [Book] .
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Kotler, Philip: Catalogue Record 456 .
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2009 |
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Shelf Location: 658.8456. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 3.
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16 |
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Marketing management / Philip Kotler, Kevin Lane Keller.: Catalogue Record 260 [Book] .
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Kotler, Philip: Catalogue Record 260 .
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2012 |
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Shelf Location: 658.8260. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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17 |
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Marketing management / compiled from Marketing Management, 15th ed Macquarie Business School: Catalogue Record 1769 [Book] .
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Macquarie Business School: Catalogue Record 1769 .
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2020 |
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Shelf Location: 658.81769. .
Collections: NonFiction, Reference.
Available at: Melbourne, Sydney.
Number of Holdings: 6.
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18 |
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Marketing planning : principles into practice / Marian Burk Wood.: Catalogue Record 1374 [Book] .
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Wood, Marian Burk: Catalogue Record 1374 .
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2004 |
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Shelf Location: 658.81374. .
Collections: NonFiction.
Available at: Melbourne.
Number of Holdings: 1.
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19 |
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.: Catalogue Record 371 [Book] .
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Kinnear, Thomas C., 1943-: Catalogue Record 371 .
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1996 |
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Shelf Location: 658.83371. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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20 |
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.: Catalogue Record 1533 [Book] .
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Walker, Orville C.: Catalogue Record 1533 .
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1992 |
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Shelf Location: 658.8/021533. .
Collections: NonFiction.
Available at: Sydney.
Number of Holdings: 1.
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