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Selected Materials: -BK
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MARKETING MANAGEMENT CASE STUDIES
Types: Book
Authors:
1
BURNS ALVIN C
(1)
2
CRAVENS DAVID W
(1)
3
CZINKOTA MICHAEL R
(1)
4
FERRELL OC
(1)
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Authors
Years:
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1987
(1)
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1993
(1)
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1999
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2001
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MARKETING MANAGEMENT CASE STUDIES
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MARKETING MANAGEMENT
(4)
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MARKETING DECISION MAKING CASE STUDIES
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Book
(5)
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NonFiction
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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter.
: Catalogue Record 494
[Book]
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1993
Shelf Location:
658.8
494
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
2
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Marketing management / Michael R. Czinkota, Masaaki Kotabe.
: Catalogue Record 671
[Book]
.
Czinkota, Michael R.
: Catalogue Record 671
.
2001
Shelf Location:
658.8
671
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
3
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
: Catalogue Record 445
[Book]
.
Lal, Rajiv
: Catalogue Record 445
.
2005
Shelf Location:
658.8
445
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
4
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Marketing strategy / O.C. Ferrell ... [et al.]
: Catalogue Record 473
[Book]
.
1999
Shelf Location:
658.8
473
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
5
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Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
: Catalogue Record 442
[Book]
.
1987
Shelf Location:
658.8
442
.
.
Collections:
NonFiction.
Available at:
Sydney
.
Number of Holdings:
1.
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The titles shown in BOLD have items available, non bold titles do not have any items in stock
