ISBN |
9780170254793- |
Name |
Pride, William M. author. |
Title |
Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen.- |
Edition |
2nd Asia-Pacific edition.- |
Published |
South Melbourne, Victoria : Cengage Learning Australia, [2015]- |
©2015- |
Description |
xxxi, 602 pages: illustrations (some colour) ; 26 cm- |
Notes |
Activation code not available for Library’s N copy ; see publisher website (https://cengage.com.au/)- |
Note |
Includes bibliographical references and index.- |
Subjects |
Marketing -- Asia -- Textbooks |
Marketing -- Pacific Area -- Textbooks |
Added Names |
Ferrell, O. C. author. |
Lukas, Bryan A. author. |
Schembri, Sharon author. |
Niininen, Outi author. |