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Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen.

Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen.
Catalogue Information
Field name Details
ISBN 9780170254793-
Name Pride, William M. author.
Title Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen.-
Edition 2nd Asia-Pacific edition.-
Published South Melbourne, Victoria : Cengage Learning Australia, [2015]-
©2015-
Description xxxi, 602 pages: illustrations (some colour) ; 26 cm-
Notes Activation code not available for Library’s N copy ; see publisher website (https://cengage.com.au/)-
Note Includes bibliographical references and index.-
Subjects Marketing -- Asia -- Textbooks
Marketing -- Pacific Area -- Textbooks
Added Names Ferrell, O. C. author.
Lukas, Bryan A. author.
Schembri, Sharon author.
Niininen, Outi author.
.
Catalogue Information 999 Beginning of record . Catalogue Information 999 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
M00092 658.8 PRID 2015
 NonFiction   Melbourne . Available .  
. Catalogue Record 999 ItemInfo Beginning of record . Catalogue Record 999 ItemInfo Top of page .