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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne.
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Catalogue Record 946
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Item Information
Catalogue Record 946
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Catalogue Information
Catalogue Record 946
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Catalogue Information
Field name
Details
ISBN
9781743078778
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Name
Walker, Orville C.
author.
Title
Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne.
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Edition
3e [3rd edition].
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Published
North Ryde, NSW : McGraw-Hill Education (Australia), [2015]
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©2015
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Description
xx, 403 pages ; 26 cm
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Notes
Previous ed.: 2012.
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Note
Includes bibliographical references and index.
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Subjects
Marketing -- Management
Marketing -- Decision making
Added Names
Mullins, John W.
author.
Mavondo, Felix T.
author.
Gountas, John I.
author.
Kriz, Anton
author.
Osborne, Carol
author.
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Catalogue Information 946
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Catalogue Information 946
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R01516
658.802 WALK 2016
NonFiction
Sydney
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R01517
658.802 WALK 2016
NonFiction
Sydney
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R01518
658.802 WALK 2016
NonFiction
Sydney
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R01520
658.802 WALK 2016
NonFiction
Sydney
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M00064
658.802 WALK 2015
NonFiction
Melbourne
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Available
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M00065
658.802 WALK 2015
NonFiction
Melbourne
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M00066
658.802 WALK 2015
NonFiction
Melbourne
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Catalogue Record 946 ItemInfo
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Catalogue Record 946 ItemInfo
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