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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Catalogue Information
Field name Details
ISBN 9780078028946-
0078028949-
Name Walker, Orville C.
Title Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.-
Edition 8th ed.-
Published New York, NY : McGraw-Hill Irwin, c2014.-
Description p. cm.-
Notes Includes index.-
Subjects Marketing -- Management
Added Names Mullins, John W. (John Walker)
Internet Site http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html
See Also http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html
See Also http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html
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Catalogue Information 735 Beginning of record . Catalogue Information 735 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01223 658.802 WALK 2014
 NonFiction   Sydney . Available .  
. Catalogue Record 735 ItemInfo Beginning of record . Catalogue Record 735 ItemInfo Top of page .