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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
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Catalogue Record 735
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Item Information
Catalogue Record 735
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Catalogue Information
Catalogue Record 735
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Catalogue Information
Field name
Details
ISBN
9780078028946
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0078028949
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Name
Walker, Orville C.
Title
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
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Edition
8th ed.
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Published
New York, NY : McGraw-Hill Irwin, c2014.
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Description
p. cm.
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Notes
Includes index.
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Subjects
Marketing -- Management
Added Names
Mullins, John W. (John Walker)
Internet Site
http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html
See Also
http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html
See Also
http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html
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Catalogue Information 735
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Catalogue Information 735
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Item Information
Barcode
Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
R01223
658.802 WALK 2014
NonFiction
Sydney
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Catalogue Record 735 ItemInfo
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