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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Catalogue Information
Field name Details
ISBN 0071180265 (pbk.) :-
0072314451 (variant) :-
Name Belch, George E. (George Edward), 1951-
Title Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.-
Edition 5th ed.-
Published Boston, Mass. ; London : Irwin/McGraw-Hill, 2001.-
Description 29 cm.-
Series The McGraw-Hill/Irwin series in marketing
Notes Previous ed.: 1998.-
Note Includes bibliographical references and index.-
Subjects Advertising
Sales promotion
Communication in marketing
Added Names Belch, Michael A.
.
Catalogue Information 718 Beginning of record . Catalogue Information 718 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01157 659.1 BELC 2001
 NonFiction   Sydney . Available .  
. Catalogue Record 718 ItemInfo Beginning of record . Catalogue Record 718 ItemInfo Top of page .