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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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Catalogue Record 718
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Catalogue Record 718
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Catalogue Information
Catalogue Record 718
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Catalogue Information
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Details
ISBN
0071180265 (pbk.) :
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0072314451 (variant) :
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Name
Belch, George E. (George Edward), 1951-
Title
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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Edition
5th ed.
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Published
Boston, Mass. ; London : Irwin/McGraw-Hill, 2001.
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Description
29 cm.
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Series
The McGraw-Hill/Irwin series in marketing
Notes
Previous ed.: 1998.
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Note
Includes bibliographical references and index.
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Subjects
Advertising
Sales promotion
Communication in marketing
Added Names
Belch, Michael A.
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Catalogue Information 718
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Catalogue Information 718
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Item Information
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Shelf Location
Collection
Volume Ref.
Branch
Status
Due Date
Res.
Issue
R01157
659.1 BELC 2001
NonFiction
Sydney
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Catalogue Record 718 ItemInfo
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Catalogue Record 718 ItemInfo
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