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Basic marketing.
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Catalogue Record 717
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Catalogue Record 717
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Catalogue Record 717
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ISBN
9780073529950 (hbk.) :
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0073529958 (hbk.) :
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Name
Perreault, William D., Jr
Title
Basic marketing.
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Edition
18 ed. / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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Published
New York : McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2010.
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Description
1 v.
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Note
Includes bibliographical references and index.
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Subjects
Marketing
Added Names
Cannon, Joseph P. (Assistant professor of marketing)
McCarthy, E. Jerome (Edmund Jerome)
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Catalogue Information 717
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Item Information
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Due Date
Res.
Issue
R01161
658.8 PERR 2010
NonFiction
Sydney
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Catalogue Record 717 ItemInfo
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