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Marketing / [Philip] Kotler ... [et al.].

Marketing / [Philip] Kotler ... [et al.].
Catalogue Information
Field name Details
ISBN 9781442511248 (hbk.)-
Title Marketing / [Philip] Kotler ... [et al.].-
Edition 8th ed.-
Published Frenchs Forest, N.S.W. : Pearson, c2010.-
Description xxvii, 732 p. : col. ill. ; 28 cm.-
Notes Previous ed.: 2006.-
Includes index.-
Summary Provides an authoritative and holistic platform whilst delivering updated content in new and exciting ways. Suzan Burton from Macquarie University.-
Target audience note For tertiary students.-
Subjects Marketing -- Textbooks
Added Names Kotler, Philip
.
Catalogue Information 676 Beginning of record . Catalogue Information 676 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R00977 658.8 KOTL 2010
 NonFiction   Sydney . Available .  
. Catalogue Record 676 ItemInfo Beginning of record . Catalogue Record 676 ItemInfo Top of page .