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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
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Catalogue Record 674
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Catalogue Record 674
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Catalogue Information
Catalogue Record 674
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ISBN
9781442527720 (pbk.) :
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Name
Fletcher, Richard, 1940-
Title
International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford.
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Edition
5th ed.
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Published
Frenchs Forest, N.S.W. : Pearson Australia, 2011.
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Description
xxv, 654 p. : col. ill., col. ports. ; 26 cm.
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Notes
Previous ed.: Pearson Education, c2008.
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Note
Includes bibliographical references and index.
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Subjects
Export marketing -- Asia
Export marketing -- Pacific Area
Added Names
Crawford, Heather
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Catalogue Information 674
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Due Date
Res.
Issue
R00976
658.84 FLET 2011
NonFiction
Sydney
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Catalogue Record 674 ItemInfo
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