Shortcuts
Please wait while page loads.
LiberoBanner . Default .
PageMenu- Main Menu-
Page content

Catalogue Display

Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].

Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].
Catalogue Information
Field name Details
ISBN 9780070997981 (pbk.)-
0070997985-
Title Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].-
Edition 2nd [Australian] ed.-
Published Sydney : McGraw-Hill, ©2012.-
Description xxviii, 644 p. : col. ill. ; 26 cm.-
Notes George E Belch, Michael A Belch, Gayle Kerr, Irene Powell.-
"www.mhhe.com/au/belch2e"--Cover.-
Previous ed.: Advertising and promotion. Sydney, 2009.-
Note Includes bibliographical references and index.-
Subjects Advertising
Sales promotion
Communication in marketing
Added Names Belch, George E. (George Edward), 1951-
Belch, George E. (George Edward), 1951- Advertising and promotion
.
Catalogue Information 672 Beginning of record . Catalogue Information 672 Top of page .
Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res. Issue
R01158 659.1 BELC 2012
 NonFiction   Sydney . Available .  
R00974 659.1 BELC 2012
 NonFiction   Sydney . Available .  
. Catalogue Record 672 ItemInfo Beginning of record . Catalogue Record 672 ItemInfo Top of page .