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Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].
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Catalogue Record 672
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Catalogue Record 672
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Catalogue Information
Catalogue Record 672
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Details
ISBN
9780070997981 (pbk.)
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0070997985
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Title
Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].
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Edition
2nd [Australian] ed.
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Published
Sydney : McGraw-Hill, ©2012.
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Description
xxviii, 644 p. : col. ill. ; 26 cm.
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Notes
George E Belch, Michael A Belch, Gayle Kerr, Irene Powell.
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"www.mhhe.com/au/belch2e"--Cover.
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Previous ed.: Advertising and promotion. Sydney, 2009.
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Note
Includes bibliographical references and index.
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Subjects
Advertising
Sales promotion
Communication in marketing
Added Names
Belch, George E. (George Edward), 1951-
Belch, George E. (George Edward), 1951- Advertising and promotion
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Catalogue Information 672
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Catalogue Information 672
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Item Information
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Shelf Location
Collection
Volume Ref.
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Status
Due Date
Res.
Issue
R01158
659.1 BELC 2012
NonFiction
Sydney
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R00974
659.1 BELC 2012
NonFiction
Sydney
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Available
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Catalogue Record 672 ItemInfo
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